Linked In for Job Seekers, 10am Thu 27 Aug 2009
w Rory Bowman of MacRory.com, http://rorybowman.macrory.com
CREAM Computer Classroom, 5000 E. Fourth Plain Blvd, Vancouver 98661

SOCIAL NETWORKING AND "web 2.0"

	"Web 2.0" technologies focus on user-generated content
	This encourages social networking and connection
	Examples include blogs, YouTube, Flickr, FaceBook, LinkedIn
	LinkedIn.com is like "MySpace for adults," focused on professional connection

THE LINKED IN BUSINESS MODEL

	Aggregate content on job seekers and companies to sell
	Market to recruiters, sell job-seeking services, ads
	Free profiles to individuals are the "loss leader" for this
	LinkedIn.com has SUPERB "search engine optimization" (SEO) placement
	
PARTS TO LINKED IN FOR JOB SEEKERS

	Free account at https://www.linkedin.com/secure/register?trk=hb_join
	Enter personal information and current job information for PUBLIC profile
	
		RESUME allows you to job history, education, web sites, interests, awards
		
		GROUPS allow you to connect with other Linked In users	
		
		CONTACTS allow you to connect with other Linked In users w business ties
		
		RECOMMENDATIONS allow you to give and receive recs from connections	
		
		PROFILE also allows you to post a photo, presentations, blog entries
		
		DOWNLOADS from the site include resumés, PDF copies, vCard contact info
	

KEY THINGS TO REMEMBER

	Linked In is a *professional* site, so keep it professional
	Linked In is not Facebook or a personal blog
	Linked In helps you get out information about who you are
	Linked In allows you separate your personal and professional life
	
	Any social networking which presents you professionally is good
	Social networking increases your support and chance to get jobs
	Social networking can be used to highlight your competence and activities
	
	Appreciate that each social network has its own etiquette and be positive